Go Global Gadget ^™

One of the great product advertisements we put together was for Sharper Image. They wanted to show off some of their products over the 2007 Christmas season and we were there to help them with their advertisements.

Last year we here at Go Global Gadget LLC were privileged to create an advertisement for Netflix.

This Adobe Flash Google Gadget Ad was run on many high profile websites from Oct 11th 2007 to Oct 18th 2007 to promote the Netflix Promotion Campaign called Netflix Now Playing Featuring Dana Carvey. We converted the video from High Definition TV mp4 into the exact size seen in the gadget ad. This was to reduce the size (width, height, quality, and file size) of the video for accessibility and thus allow more users to view the ad. We also maintained the 16:9 aspect ratio while having space for all the other elements of ad. There is even a button in the ad for adding the gadget to the users’ homepages. This adds a viral nature to the ad itself.

To help reduce their company overhead we hosted the gadget, the gadget ad, and the video. 4,000,000 ad views were expected over the week.

The Google Gadget Ad platform was utilized to measure the interactions of users and the gadget to test its effectiveness. Also, the Google Proxy Caching was used to reduce bandwidth consumption on the hosting server.

Welcome to the launch of Go Global Gadget, LLC. This is our blog that will keep you updated on our work. We formed our company in November 2007 and we’ve had a very strong start. To update you on our work we’ve worked with Netflix, Sharper Image, and eLuxury on some premium Google Gadget Ads. Our founder and technical lead is even listed as one of the few Google Gadget Ad Developers.

For Netflix, they wanted to promote the their Netflix Now Playing featuring Dana Carvey campaign. We started with a featurette that was to be played when the ad was clicked. This ad has even been further customized for a second run.

Sharper Image wanted to promote their products (like their digital picture frames) within a Google Gadget Ad. To meet their needs we developed an interactive ad with two modes. One mode pulls products from the Sharper Image Google Base RSS feed. That can be further customized with a search term. The second mode was for custom defining the products to display. This is an example of the ad using custom defined products. It was originally run for Christmas 2007 season.

eLuxury wanted something similar to the Sharper Image Gadget Ad but with their own take on the look and feel of the Gadget Ad. It too was run for the Christmas 2007 season.