Go Global Gadget ^™

Last year we here at Go Global Gadget LLC were privileged to create an advertisement for Netflix.

This Adobe Flash Google Gadget Ad was run on many high profile websites from Oct 11th 2007 to Oct 18th 2007 to promote the Netflix Promotion Campaign called Netflix Now Playing Featuring Dana Carvey. We converted the video from High Definition TV mp4 into the exact size seen in the gadget ad. This was to reduce the size (width, height, quality, and file size) of the video for accessibility and thus allow more users to view the ad. We also maintained the 16:9 aspect ratio while having space for all the other elements of ad. There is even a button in the ad for adding the gadget to the users’ homepages. This adds a viral nature to the ad itself.

To help reduce their company overhead we hosted the gadget, the gadget ad, and the video. 4,000,000 ad views were expected over the week.

The Google Gadget Ad platform was utilized to measure the interactions of users and the gadget to test its effectiveness. Also, the Google Proxy Caching was used to reduce bandwidth consumption on the hosting server.

This entry was posted on Friday, May 30th, 2008 at 11:50 am and is filed under Advertisements, Clients, iGoogle.You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.